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Mastroberardino
THE PHILOSOPHY The world of wine is not a simple, one-dimensional world, one in which generations try to understand each other and at the same time offer their own contribution; a heritage which grows slowly and ponderously, learning from mistakes and difficulties, taking the royal road where possible, which is hardly ever the quickest path. This heritage involves accepting events extensively, without submitting to the siren call of immediate results, affecting the day-to-day work whilst respecting the coherence of the greater vision. All this, and many more great, unlimited factors, lead the members of the Mastroberardino family to see themselves as interpreters, who receive a testimony and in turn pass it on. Aware of this, they see their role as being merely as a component of a harmonious process, in which all parts become an indivisible whole, in reverence to the cultural message which this long history embodies and bequeaths...
THE MISSION The various members of the Mastroberardino family, who have taken place at the head of the company have had one firm and basic value in common, which has informed their choices whilst shaping and giving meaning to their history. This value is one of loyalty towards one's homeland and origins, and towards one's natural and social environment, as a means of safeguarding a cultural identity. The family's coherence regarding this paradigm has been rigorous. This has led them to carry out a role as pioneers in the pure defence and valorization of viticulture and native grapes such as Fiano, Greco and Aglianico, till reaching a new slant: these varieties, which in the last century existed only in a few isolated strongholds, have gained so much recognition that they have been exported and planted in new and different geographical contexts.
INNOVATION Recalling one's own tradition does not mean foregoing innovation. Today, Mastroberardino is one of the most advanced synthesis of technical competence in the field. Nevertheless, the application of this competence doesn’t aim to change the fundamental nature and characteristics of the ancient wines, but to preserve their existence and value, and to harmonize them with the evolution of schemes and ideas which represent a distinctive mark of wine tasting. The ancient cellars therefore, are not only an expression of the state of the winemaker's art but, the way Mastroberardino respects the principles of this art which have always inspired the family's philosophy.
THE PHILOSOPHY The world of wine is not a simple, one-dimensional world, one in which generations try to understand each other and at the same time offer their own contribution; a heritage which grows slowly and ponderously, learning from mistakes and difficulties, taking the royal road where possible, which is hardly ever the quickest path. This heritage involves accepting events extensively, without submitting to the siren call of immediate results, affecting the day-to-day work whilst respecting the coherence of the greater vision. All this, and many more great, unlimited factors, lead the members of the Mastroberardino family to see themselves as interpreters, who receive a testimony and in turn pass it on. Aware of this, they see their role as being merely as a component of a harmonious process, in which all parts become an indivisible whole, in reverence to the cultural message which this long history embodies and bequeaths...
THE MISSION The various members of the Mastroberardino family, who have taken place at the head of the company have had one firm and basic value in common, which has informed their choices whilst shaping and giving meaning to their history. This value is one of loyalty towards one's homeland and origins, and towards one's natural and social environment, as a means of safeguarding a cultural identity. The family's coherence regarding this paradigm has been rigorous. This has led them to carry out a role as pioneers in the pure defence and valorization of viticulture and native grapes such as Fiano, Greco and Aglianico, till reaching a new slant: these varieties, which in the last century existed only in a few isolated strongholds, have gained so much recognition that they have been exported and planted in new and different geographical contexts.
INNOVATION Recalling one's own tradition does not mean foregoing innovation. Today, Mastroberardino is one of the most advanced synthesis of technical competence in the field. Nevertheless, the application of this competence doesn’t aim to change the fundamental nature and characteristics of the ancient wines, but to preserve their existence and value, and to harmonize them with the evolution of schemes and ideas which represent a distinctive mark of wine tasting. The ancient cellars therefore, are not only an expression of the state of the winemaker's art but, the way Mastroberardino respects the principles of this art which have always inspired the family's philosophy.
