La-vis has set the concept of humanisation as the inspiration for its corporate philosophy.
Just as every life story in the Trentino culture, has its own roots and development, 'vine stories' intersect and transmit love for the land, passion for things well done.
Founded in 1948 by a group of winegrowers, the La-vis winery, located in the village of Lavis, North of Trento, in the heart of the avis hills, traces its origins back to when, in 1850, the Cembran family built the first nucleus of the current production facility.
Lavis is at the centre of an area that boasts a centuries-old wine-growing vocation, from the time when the Rhaetians, a proud and enterprising people, began producing a fine wine.
The name of the village-Lavis- derives from the avisio torrent that represents one of the strongest characterisations of the area. The strength of the avisio torrent is summed up in the Latin 'vis' meaning 'strength'.
2003 saw the birth of the La-Vis e Valle di Cembra winery, a new winemaking entity born from the union of two companies whose history, tradition and experience have greatly contributed to the development of their respective territories.
Located in the heart of Trentino - Alto Adige, the winery is a collective wine production entity that brings together 1,300 winegrowers dedicated to the care of a hilly land with a vocation for vines, situated at an altitude of up to 800 m. S.l.m..
The brand is represented by an ancestral wheel, an ancient amulet of Rhaetian origin. It symbolises the driving dynamism that, with its spokes, synergistically unites the incessant production and social activities carried out by the winery.
