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Ferrari
The legend of Ferrari began with a man, Giulio Ferrari, and his dream of creating a wine in Italy inspired by the finest French Champagne.
A skilled and painstaking enologist who had studied at the prestigious School of Viticulture in Montpellier, Giulio created Ferrari in 1902, producing very few, extremely select bottles at a prohibitive price, but which were still never bought to satisfy the demand of wine lovers. In 1952 Bruno Lunelli, the owner of Trento’s best-known wine bar took over Ferrari from Giulio, who continued to work in the winery until his death. Then, thanks to meticulous labour in the winery and his innate entrepreneurial verve, Bruno Lunelli increased production until it reached a hundred thousand bottles a year. In the decades that followed, Bruno Lunelli’s sons, Gino, Franco and Mauro, brought the company, which produces exclusively Classic Method sparkling wines, to the apex of quality and fame - in other words, to the peak of excellence.
Today, as was the case in the past, the Lunelli family continues to be the lifeblood of the Ferrari brand. The third generation runs the company with respect for the past and clear ideas for the future. Their goal is to preserve the prestige of the leading producer of the Classic Method sparkling wines in Italy and one of the top ten in the world. Whilst proudly maintaining the structure of a family-owned company, the Lunelli have conquered the market through business strategies that have made Ferrari into much more than just a successful brand. The company is a real international legend, producing the best of “Made in Italy”.
The legend of Ferrari began with a man, Giulio Ferrari, and his dream of creating a wine in Italy inspired by the finest French Champagne.
A skilled and painstaking enologist who had studied at the prestigious School of Viticulture in Montpellier, Giulio created Ferrari in 1902, producing very few, extremely select bottles at a prohibitive price, but which were still never bought to satisfy the demand of wine lovers. In 1952 Bruno Lunelli, the owner of Trento’s best-known wine bar took over Ferrari from Giulio, who continued to work in the winery until his death. Then, thanks to meticulous labour in the winery and his innate entrepreneurial verve, Bruno Lunelli increased production until it reached a hundred thousand bottles a year. In the decades that followed, Bruno Lunelli’s sons, Gino, Franco and Mauro, brought the company, which produces exclusively Classic Method sparkling wines, to the apex of quality and fame - in other words, to the peak of excellence.
Today, as was the case in the past, the Lunelli family continues to be the lifeblood of the Ferrari brand. The third generation runs the company with respect for the past and clear ideas for the future. Their goal is to preserve the prestige of the leading producer of the Classic Method sparkling wines in Italy and one of the top ten in the world. Whilst proudly maintaining the structure of a family-owned company, the Lunelli have conquered the market through business strategies that have made Ferrari into much more than just a successful brand. The company is a real international legend, producing the best of “Made in Italy”.
