Description
What type of spirit it is
Campari Bitter by Campari is an Italian bitter aperitif from Lombardy, made from herbs, fruits and spices, with a structured profile and an alcohol content of 25% vol. Its sensory bouquet opens with intense notes of grapefruit and orange, enriched by fresh herbal nuances, floral touches and spicy hints of cloves. On the palate, it offers a smooth entry that reveals a pleasantly bitter taste, balanced by a subtle underlying sweetness. The warm structure and velvety texture lead to a persistent finish. Obtained through infusion, it is the ideal ingredient for mixing great classics or to be enjoyed neat over ice.
Where it comes from
The history of Campari Bitter begins in 1860 in Novara, before becoming established in Lombardy under the famous Campari brand. Closely linked to the authentic ritual of the Italian aperitif, this bitter maintains a strong connection with the Milanese region. Its unmistakable vivid ruby red colour and the perfect balance between citrus notes and aromatic botanicals reflect a very specific geographical and cultural identity, recognised worldwide.
How it is produced
The production of Campari Bitter is based on the meticulous infusion of herbs, fruits and spices in a selected blend of alcohol and water. This secret recipe allows for the optimal extraction of the aromatic principles and bitter components of the botanicals. The addition of sugar balances the whole, creating a well-balanced flavour profile in which bitterness and sweetness coexist harmoniously. The process ensures a warm and enveloping consistency, making the product the fundamental base for the creation of iconic cocktails such as the Negroni and the Americano.
History and Curiosities
Created in Novara in 1860, Campari Bitter is the true emblem of Italian excellence worldwide. This timeless aperitif embodies the famous red passion, faithfully passed down from generation to generation. Its unmistakable magnetic charm comes from a legendary secret recipe, in which herbs, fruits and spices are expertly infused in alcohol and water. Linked to the prestigious Davide Campari-Milano brand, this contemporary classic continues to captivate the senses with its timeless style.
Tasting notes
Perfume
Color
Taste
Serve at:
00 - 04 °C
- Start up year: 1860
The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY Vodka and Wild Turkey.
Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 3 wineries worldwide and has its own distribution network in 19 countries.
The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. Read more
| Name | Campari Bitter 1L |
|---|---|
| Type | Bitter Liqueur |
| Size | 1 l |
| Alcohol content | 25.0% by volume |
| Country | Italy |
| Region | Lombardy |
| Vendor | Campari |
| Story | History and Curiosities Created in Novara in 1860, Campari Bitter is the true emblem of Italian excellence worldwide. This timeless aperitif embodies the famous red passion, faithfully passed down from generation to generation. Its unmistakable magnetic charm comes from a legendary secret recipe, in which herbs, fruits and spices are expertly infused in alcohol and water. Linked to the prestigious Davide Campari-Milano brand, this contemporary classic continues to captivate the senses with its timeless style. |
| Origin | Lombardy, Italy |
| Production technique | Infusion of herbs, fruits and spices in a mixture of alcohol and water |
| Allergens | Contains sulphites |

