What's included
- Tasting of 3 wines
- Winery tour
What's not included
- Transport to/from the winery
- Full meals
- Bottle purchase
What to expect
You are purchasing a voucher valid for 12 months, which contains all the instructions for a booking.
Your experience details
| Wine tasting list |
|
|---|---|
| Vineyard tour | No |
| Cellar tour | Yes |
When Winery Welcomes Guests
Winery opening days and times. Check your voucher to find out how to book your Xtrawine Xperience.
Opening months
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Dec
Operating days
- Monday (10:00 - 17:00)
- Tuesday (10:00 - 17:00)
- Wednesday (10:00 - 17:00)
- Thursday (10:00 - 17:00)
- Friday (10:00 - 17:00)
- Saturday (10:00 - 17:00)
- Sunday (10:00 - 17:00)
Other information
The tour includes stairs and an underground tunnel (wheelchair accessibility is guaranteed only for the first part of the route).
Dogs are welcome at the Villaggio Narrante, but access to the cellars is permitted only if carried in arms or in a pet carrier. They have free access to all other indoor and outdoor areas of the estate. Service dogs are exempt from this restriction.
The cellar tour is open to all age groups; the wine tasting is reserved exclusively for adults of legal drinking age.
- Accommodation available
The Winery
- Start up year: 1878
- Oenologist: Giorgio Lavagna
- Bottles produced: 7.000.000
- Hectares: 120
Like all beautiful things, Fontanafredda originates from a love story between the first King of Italy, Vittorio Emanuele II, and Rosa Vercellana.
Producers of Barolo and sumptuous wines of the Langhe, it was the scene of many firsts: they were the first Barolo to go overseas, the first to produce the first Classic Method in 1959, which was to be the forerunner of Alta Langa.
The founding principle of the winery is the concept of community.
Since 2018, Fontanafredda has been cultivating 120 organically certified hectares that are the setting for Italy's first Storytelling Village ('Villaggio Narrante'), which is still home to 12 families of workers who make the village an authentic village, alive and productive.
Fontanafredda is also hospitality, a meeting place where everyone is welcome thanks to its 4-star hospitality.
Today, the company preserves intact the testimonies of its noble past - the hunting lodge, the village, the extensive cellars, the vineyards - but continues to renew itself and experiment, perfecting what nature and history have handed down. For this reason, in the Langhe, where vines and wine bind generations to each other and shape the landscape, Fontanafredda is an essential reference point. The expression of a wine culture that comes from the earth, from the vineyard, and is refined through the work and creativity of people.
In 2021, the Alta Langa DOCG Contessa Rosa Rosé 2014 was named 'Best Sparkling Wine in the World' according to Tastingbook 2021.
In 2022 the BAROLO SERRALUNGA 2018 entered the TOP100 of WINE SPECTATOR in 78th place. Read more

How to Get to the Winery
Directions
ASTI EST exit highway A21, follow signs for ALBA, then follow signs for SERRALUNGA d'ALBA
Address
Via Alba 15, 12050 SERRALUNGA d'ALBA (CN)
Useful details
| Advance booking | 4 days |
|---|---|
| Cancellation policy | To be agreed with the winery |
| Voucher validity | 12 months |
| How to book | Follow the voucher instructions |



