Nino Franco

Antonio Franco was an honest wine merchant. His son Giovanni, known as Nino, began producing sparkling wines.

But it was the "quiet revolution" of Primo Franco, Antonio’s grandson, that brought the wind of change, opening the doors of the best restaurants in the world to his Valdobbiadene Prosecco wines. Primo bravely crossed the Piave, leaving behind an agricultural world that exclusively evolved around itself.

Primo’s new wave of Prosecco – authorial, intimate and identifying – is the embodiment of his experiences: travels, encounters, meetings with chefs and gastronomes of the Nouvelle Cuisine, studies in enology and passion for architecture, as well as conversations and drinks with friends.

Today, after making history for a century, Nino Franco is the icon of Valdobbiadene Prosecco. While observing the utmost respect for his homeland, he undid – using quality and imagination – all the prejudices against an easy and standardized wine, one considered as an endowment of a rustic and pragmatic culture.