In 1772, son to a family of bankers and textile merchants, Phillippe Clicquot owns a number of vineyards and decides to enstablish a wine business under the family name, pledging to have his wares "cross all boders".
On the label you can find the anchor, the comet and yellow label and this is the story behind the symbols of the house Veuve Clicquot. The anchor, the Christian symbol for hope and rigour, was chosen in 1798 by Philippe Clicquot, the founder of the House, as the cork brand, the only distinguishing mark in the era before labels. As a symbol of hope, the anchor was a perfect emblem for a young entrepreneur with faith in the prosperity of his newly founded business. Madame Clicquot continued to use the same cork brand when she took over the running of the House in 1805. In keeping the anchor emblem throughout the centuries, Veuve Clicquot Ponsardin remains faithful to the signs and symbols of its roots. The comet: in what many took as a sign predicting an excellent harvest year, a comet shot across the Champagne sky in 1811. Madame Clicquot used grapes from this “comet harvest” to make the exceptional Vins de la Comète, which would forge the House’s reputation for excellence throughout the world. Much like a lucky star, the symbol of the comet has remained to watch over the destiny of the House of Veuve Clicquot Ponsardin
The yellow label: between 1860 and 1870, the House entered a new era in systematizing the practice of dressing bottles. In 1873, a vintage wine receives a "special dressing": a yellow label. In 1876, the vintage Dry British market is too yellow ... the yellow is the mark of special vintages of dry wine (or dry) for the Anglo-Saxon market. The fold is taken, agents and customers requiring this distinctive original. The yellow label "V. Clicquot P. Werle is filed by Edouard Werle February 12, 1877. The dark color will gradually so that the difference between the two types of wine, Dry or raw, or more easily perceived by leaders in the dark cellar. By 1945, won the yellow labels on the pulse of crude Bertrand de Mun ... and remains a leading brand immediate recognition of bottles of the house!
The House's motto is : “Only one quality, the finest”. A short lineage of just 10 Cellar Masters has led this quest for quality, thereby ensuring the continuity of the Veuve Clicquot style: strength and complexity.
Veuve Clicquot Ponsardin pictures