The legend of Ferrari began with a man, Giulio Ferrari, and with his dream of creating a wine in Italy inspired by the very finest French Champagne.
A skilled and painstaking enologist who had studied at the prestigious School of Viticulture in Montpellier, Giulio created Ferrari in 1902, producing very few, extremely select bottles at a prohibitive price, but which were still never bough to satisfy the demand of wine lovers. In 1952 Bruno Lunelli, the owner of Trento’s best-known wine bar, took over Ferrari from Giulio, who continued
to work in the winery until his death. Thanks to meticulous labor in the winery combined with his innate entrepreneurial verve, Bruno Lunelli increased production until it reached a hundred thousand bottles a year. In the decades that followed, Bruno Lunelli’s sons, Gino, Franco and Mauro, brought the company, which produces exclusively Metodo Classico sparkling wines, to the apex of quality and fame - in other words, to the peak of excellence.
Today, as was also the case in the past, the Lunelli family continues to be the lifeblood of the Ferrari brand. It is now the third generation that runs the company, with a healthy respect for the past as well as a clear idea of the “road map” for the future.
Their goal is to preserve the prestige of the leading producer of Metodo Classico sparkling wines in Italy, and one of the top ten in the world. Whilst proudly maintaining the structure of a family-owned company, the Lunellis have succeeded in conquering the market through business strategies that have made Ferrari into much more than just a successful brand; rather, it is a real international legend, producing the very best of “Made in Italy”.