The House of Laurent-Perrier was founded in 1812 by André Michel Pierlot and took the name Veuve Laurent-Perrier when Mathilde Emilie Perrier, the widow of Eugène Laurent, combined the two family names after she decided to expand the business.
Veuve Mathilde led the company to great success, producing 50,000 cases of Champagne. This success was short-lived, due to the outbreak of World War I and the disruption it brought to all of France and French business. Following this catastrophe, Veuve Mathilde hired Alexander Fletcher Keith Mackenzie to introduce and market Laurent-Perrier in the United Kingdom. In 1925 Veuve Mathilde died, leaving the company to Eugenie Hortense Laurent.
Due to the setbacks from World War I and the imminent outbreak of World War II, Eugenie sold the company to Mary-Louise Lanson de Nonancourt in 1939. Marie-Louise invested all she could in the company, keeping it afloat through the turmoils of war, at one point mortgaging 1,000 cases of Champagne she had hidden in a wall. Her eldest son, Maurice, died during the war in the concentration camp at Oranienburg leaving his younger brother, Bernard de Nonancourt, as the heir apparent.
In 1949 Bernard de Nonancourt became the owner of the company and saw it become one of the largest family-owned Champagne houses. He established privileged working relationships with the grape growers and cleverly combined innovation and tradition. He created the signature Laurent-Perrier style of freshness, lightness and elegance and developed a unique range of champagnes which are today exported to 147 countries worldwide.