The new Luca Ferraris winery was built in 2009. It was finished on August 31, just in time to press its Viognier harvest the following day.
The switch to a more modern winery was necessary – despite the global economic climate, the company was growing rapidly, thanks in no small measure to the increasing popularity of Ruchè. The building, 1,000 square meters wide and three stories high, is on the main road between Asti and Castagnole Monferrato. The cellar and storage room are underground, where the temperature and humidity are constant year-round.
The ground floor is where all production, from pressing to bottling, takes place. Advanced machinery allows Ferraris to produce the best possible wines without interfering with their natural characteristics. This is possible only through the combination of modern technology and the knowledge of old winemakers. Luca’s family taught him not to pander to a wider but less-educated public by producing wines that betray the typical characteristics of each variety.
Also on the ground floor, behind the bottling line, are the company offices where the Luca Ferraris team meets to discuss production and marketing strategies. Above the offices on the first floor is the wine tasting room that seats up to 30 people. Large windows overlook the production area allowing tasters a view across the winery – illustrating the total transparency in Ferraris’ production.