Tenute Perda Rubia

Ogliastra, the land, the wine, and 70 years of uninterrupted family passion. In fact, Perda Rubia was founded back in 1949, when Italy was reborn and beginning to rebuild itself. In the same months, in the same times, comm. Mario Mereu, the company's founder, courageously decided to invest. In his land and in one of its most ancient traditions: Cannonau. A courageous choice that bore fruit and started a long and flourishing history.

Like a jewel, the company became a family affair and in 1971 Mario was succeeded by his son Renato. With him came new vineyards and the company began to grow. Yet remaining true to itself. Far from aggressive viticulture, Renato continues in the tradition of craftsmanship traced by his father. Perda Rubia became a pure Cannonau wine, cultivated on ‘piede franco’. A direct contact with the land, an ancient and romantic method.

In 2014, with the entry of the third generation, the company reached its current structure. The winery was amalgamated with the vineyards and the company centre in Talana, complete with a charming reception area. Today, the company has about 600 hectares of land, 20 of which are devoted to vineyards and the remainder to olive growing, forestry and the cultivation of ancient cereals. Signalling everything is the sense of history. The wine labels recall, in fact, the design of an ancient Sardinian fabric, owned by the family for many years.

The endless rounds of love, of wine, of the earth.