Ayala began life in 1860 when Edmond de Ayala registered the brand name, and in 1882 it became one of the 18 founding members of the Syndicat of the Grandes Marques. Champgane went through a hard time, and Ayala almost perished in the growers’ riots of 1911, when the rabble sacked the House of Ayala, only for it to be rebuilt and back in action by 1913.
Ayala flourished in the 1920s, but by the turn of the 21st Century was doing less well. It was sold in 2000 to the Jean-Jacques Frey group, and under the direction of Thierry Budin began to find its direction again. In January 2005 Ayala became part of Champagne Bollinger.