In 1936 Josephine Baker, the iconic beginning of the Folies Bergères, signed an exclusive contract with Maison Mantaudon for the supply of a 'First Class Champagne' to her Parisian cabaret. Philippe, son of Auguste-Eugène, built up a network of close partnerships within the Champagne region, signing agreements with various winegrowers to ensure a stable supply of top-quality grapes. His natural charisma and formidable business skills saw him serve as President of the Champagne Merchants' Union for 6 years. He also established a strict system of quality control for all wines bearing the Montaudon name.