Born and raised in Gippsland, William has been making wine in various places for 15 years. His wines have, until recently, been made from purchased fruit from the Yarra Valley, Mornington Peninsula and South Gippsland. As of 2017 he and Patrick Sullivan lease 5 vineyards in Baw Baw Shire and farm them organically. William and his wife Rachel also own a property in Yarragon called Guendulain Farm which includes a vineyard, orchard, vegetable garden.