The relationship between these hills, their inhabitants and viticulture is an essential part of the history of this region, especially the Collio. The Primosic winery is a demonstration of this connection.
Primosic's attitude is to always push the quality limits necessary to carry out a project based on zones to ascertain the characteristics of the terroir and to find the perfect match for the vines. A philosophy of life in which Primosic strives to determine its expression of wine with the characteristic balance between vine and terroir.
Today Sylvester Primosic is supported by his two sons, Boris as CFO and cellar coordinator, while Marko, managing director, oversees the export and marketing aspects.