Our family has had a bond with the hills of Serralunga d'Alba since the end of the 19th century. Starting in the 1950s, Luigi Pira, together with his wife Rosa, transformed the estate into a wine-growing business, aiming to enhance the valuable product of Serralunga d'Alba. Our wines are the result of a journey through generations - from Luigi's grandparents to his granddaughters - a journey of traditions and devotion, of growth and an eye to the future. A journey that has taken place entirely in the generous grounds of Serralunga d'Alba.
The first step taken by Luigi marked a significant imprint for the company and, in the early 1990s, with the arrival of his sons Gianpaolo, Romolo and Claudio, the family began bottling their own wines, seeking the highest quality.
Pira Luigi
Start up year
1950
Oenologist
Gianpaolo Pira
Bottles produced
65.000
Hectares
13
Type of cultivation
Non-organic farming
Location
Via XX Settembre, 9 - 12050 Serralunga d'Alba CN
Piedmont
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94 JSJames Suckling
James Suckling is an influential American wine critic and journalist who worked at Wine Spectator for 30 years. He left the magazine in 2010 to start his own website and guidebook (JamesSuckling.com). He specialises in Italian and Bordeaux wines.14.5%Regular price HKD792.00Regular price HKD792.00 Sale price Unit price per -
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94 JSJames Suckling
James Suckling is an influential American wine critic and journalist who worked at Wine Spectator for 30 years. He left the magazine in 2010 to start his own website and guidebook (JamesSuckling.com). He specialises in Italian and Bordeaux wines.14.5%Regular price HKD552.00Regular price HKD552.00 Sale price Unit price per -
5 BBBibenda
Italian Sommelier Foundation (FIS) guide This has been one of the most prestigious wine guides in Italy for over 10 years.94 JSJames Suckling
James Suckling is an influential American wine critic and journalist who worked at Wine Spectator for 30 years. He left the magazine in 2010 to start his own website and guidebook (JamesSuckling.com). He specialises in Italian and Bordeaux wines.14.5%Regular price HKD662.00Regular price HKD662.00 Sale price Unit price per
