Our family has had a bond with the hills of Serralunga d'Alba since the end of the 19th century. Starting in the 1950s, Luigi Pira, together with his wife Rosa, transformed the estate into a wine-growing business, aiming to enhance the valuable product of Serralunga d'Alba. Our wines are the result of a journey through generations - from Luigi's grandparents to his granddaughters - a journey of traditions and devotion, of growth and an eye to the future. A journey that has taken place entirely in the generous grounds of Serralunga d'Alba.
The first step taken by Luigi marked a significant imprint for the company and, in the early 1990s, with the arrival of his sons Gianpaolo, Romolo and Claudio, the family began bottling their own wines, seeking the highest quality.
Pira Luigi
Start up year
1950
Oenologist
Gianpaolo Pira
Bottles produced
65.000
Hectares
13
Type of cultivation
Non-organic farming
Location
Via XX Settembre, 9 - 12050 Serralunga d'Alba CN
Piedmont
No products found
Use fewer filters or remove all
Use fewer filters or remove all
-
14.0%Regular price CHF 18.50Regular price CHF 18.50 Sale price Unit price per -
14.5%Regular price CHF 33.00Regular price CHF 33.00 Sale price Unit price perSold out -
13.5%Regular price CHF 11.50Regular price CHF 11.50 Sale price Unit price per -
14.5%Regular price CHF 54.00Regular price CHF 54.00 Sale price Unit price per -
14.0%Regular price CHF 15.50Regular price CHF 15.50 Sale price Unit price per -
14.5%-15%
Regular price CHF 69.00Regular price CHF 69.00 Unit price perCHF 82.00List price: Indicates the price of the product before the start of the promotionSale priceSale -
14.5%-13%
Regular price CHF 57.00Regular price CHF 57.00 Unit price perCHF 66.00List price: Indicates the price of the product before the start of the promotionSale priceSale
