Konrad Oberhofer

Konrad Oberhofer was born in 1906 into a family that had long been involved in agriculture and the wine trade. His father produced and sold wine successfully.

As was customary in the time around 1900, it was mainly red wine from the local grape variety Vernatsch. It was exported mostly to countries north of the Alps, where it enjoyed good reputation, especially at the imperial court in Vienna, where it was drunk abundantly.

Today Vernatsch plays only a secondary role in South Tyrol. Among the red wines, the native Lagrein and the noble Pinot Noir varieties now set the tone. Among the white wines, the varieties Gewürztraminer, Weissburgunder (Pinot Blanc), Sauvignon and Müller Thurgau take the lead.

The local wines continue to be cultivated in the vineyard and vinified in the cellar with the high quality standards introduced by Konrad Oberhofer.