One morning, fifty years ago, a vine grower took his two young grandchildren in his vineyard on the hills of Valpolicella. From there, they could see the whole Verona valley.“Look at this soil, touch it, do you feel how wet it is? ” The earth smelled of clay, it was soft and red. “Can you see down there? They all need to irrigate their land. Here, the land irrigates itself, between the earth and the rocks there is marl, which takes the water up...”. The two kids were struck by that story and for a while they believed that their grandfather was joking. Then, over time, they understood. That was the secret of that delicious wine everybody liked when they tasted it. Today the two brothers continue to grow vines in Tenute SalvaTerra, combining new technologies with old methods, and never forgetting where it all comes from: the earth.
Tenute SalvaTerra was born in San Pietro in Cariano, in the heart of Valpolicella, when the passion of the Furia brothers met that of a group of entrepreneurs who believed in a great project based on territory, quality but especially teamwork. Everyone knows that their contribution will be decisive for the success of the others, so everyone gives their best every day.
Wine requires love, experience, skill, time and total dedication. In Tenute SalvaTerra everybody shares a vision of wine and work aimed at excellence, a virtuous circle that generates quality. SalvaTerra comprises 600 hectares of vineyards in some of the most appreciated terrains of Veneto, first of all the Valpolicella, and extends from Lake Garda to the Euganean Hills for the production of Pinot Grigio and Prosecco.
The winery is located in the heart of Valpolicella, in the magnificent Villa Giona, dating back to the sixteenth century, in San Pietro in Cariano. The SalvaTerra logo is characterised by three elements of this area: earth, stone and iron.
The earth, with marl below, allows a constant natural irrigation of our most prestigious vineyards. The Prun stone, with which the ancient Romans built the Verona Arena and which also identifies the Amarone Classico Riserva “Cave di Prun”.
The iron that represents craftsmanship , the manual skills of the many artisans who, even today, process it. Iron is also the element that composes the Tenute SalvaTerra brand, born from the deep meaning of brand. This word, in fact, originates in Norway where, in the eighteenth century, “brander” meant branding cattle to identify the owner.