Martini is the guardian of the will of two men to leave a mark on Italian culture. Alessandro Martini, an enlightened entrepreneur with a global vision, and Luigi Rossi, the creative mind whose botanical fragrances tickled the noses of passers-by in Via Dora Grossa in Turin... It was the year 1863 when their freshly baptized partnership took shape in their first vermouth: the MARTINI® Rosso. The recipe for this original blend is as current today as it was then.
"To want is power": these are the words immortalized on the gate of Casa Martini. "If there is the will, there is always a way" is the statement at the base of the shared vision of Alessandro Martini and Luigi Rossi, symbol of Italian quality and style.
Since 1864, the Pessione campaign in Piedmont has been home for us. The Turin-Genoa railway line passes right by it and has played a fundamental role in our ambitions for expansion. Entire generations of families have contributed to building what is MARTINI® today. The locals are proud of it and the intense sweetness of its aroma pervades the surrounding air.