John Walker was a specialized trader in Tea until his "Walker's Kilmarnock Whiskey" began to have a great follow-up. The goal became to produce whiskey from constant quality year after year and, for this reason, concentrated on mixing different whiskeys, from which the term blend, in order to obtain the desired quality constancy, the first blend marketed was 'Old Highland Whiskey'.
Today, Johnnie Walker, owned by Diageo, is one of the most famous scotch whiskey brands in the world and its Red Label is the world's best-selling scotch. Johnnie Walker represents the history of blended scotch whiskey and has always remained a reference not only of style, found in all its labels that stand out from the color, from Red to the mythical Blue, and for the family style aimed at achieving of the greatest pleasure of drinking. A story featuring the company's motto can also be found on the label "Keep walking", "Keep walking" some have done in the last two centuries.