Since the 1890's the Rosso family has farmed vineyards in Serralunga d'Alba. During the early 1980's Giovanni Rosso restructured the vineyards with the aim of growing the best fruit.
Giovanni's son, Davide, studied Oenology and gained invaluable experience in France. In 2001 Davide, then 27 years old, took charge of the vinification & aging/elevage of the wines with one goal in mind: "Wine should be a perfect copy of its terroir"... in this case from the slopes of Serralunga d'Alba, among the finest soils in the world.
The Giovanni Rosso (winery) is located in the hamlet of Baudana, just a couple of kilometres north of Serralunga d'Alba village. A traditional family cascina, or farmhouse, it houses the fermentation, ageing, bottling and labeling facilities as well as the offices.