Pira Luigi

Our family has had a bond with the hills of Serralunga d'Alba since the end of the 19th century. Starting in the 1950s, Luigi Pira, together with his wife Rosa, transformed the estate into a wine-growing business, aiming to enhance the valuable product of Serralunga d'Alba. Our wines are the result of a journey through generations - from Luigi's grandparents to his granddaughters - a journey of traditions and devotion, of growth and an eye to the future. A journey that has taken place entirely in the generous grounds of Serralunga d'Alba.

The first step taken by Luigi marked a significant imprint for the company and, in the early 1990s, with the arrival of his sons Gianpaolo, Romolo and Claudio, the family began bottling their own wines, seeking the highest quality.