It was the Etruscans who introduced viticulture in Tuscany and in Italy. This ancient people was so skilled in cultivating grapes and in vinifying it that large quantities of Etruscan wine were marketed along the Mediterranean routes and beyond the Alps.
Widespread were the religious practices in honor of the god of Fuflun wine in which the wine itself was used as a tool for connecting daily life and spirituality, also thanks to the intoxication it generated. So, precisely because of these considerations, we decided to call our wine "AISNA", which in Etruscan means "Divine" and to depict in our emblem the god Fuflun with a cup of wine in hand while Artames, goddess of the cycles of nature and fertility, gives him a bunch of grapes.
The history of our company is that of the Rossi family, composed of volatile and enterprising characters; Sergio Rossi, from the early 70s, for love of the vineyard and wine, moved to Montalcino and, together with his cousin Giulio Consonno, first established and managed the "Altesino" and "Caparzo" companies, and then founded his own company in 1979 "La Gerla".
His son Alessandro followed his father's vocation and in 1996 he moved from Milan, where he lived with his mother, in Montalcino, initially working in the company with his father, and then set up his own company in 1998. When, unfortunately, in 2011 Sergio disappeared prematurely, Alessandro decided to interrupt the partnership with his father's company, which he supplied the grapes for the production of Brunello di Montalcino, and started the vinification of the grapes produced.