"I have been making wine for 20 years now, mainly in the Barossa Valley, more recently in the US, but I do it because I have a lot of fun and get a lot out of it. My enjoyment comes from being outdoors, from physical work and getting dirty, from science with a bit of guesswork and from drinking a lot of unique wines in the name of research. They call it a lifestyle industry, and I am in it up to my neck.
Through all this and getting older and seemingly wiser, I have realised that wine is what you want it to be. For me, there is a time for fun, enjoyment and adventure. There is also the realisation that some exceptional vineyards need to be bottled. So you will see that in my JC's Own wines - some adventurously different wines in style and packaging and limited versions that pay homage to individual distinct sites worldwide." (Jaysen Collins, JC's Own Founder)