In 1999 Eric Laguerre took over the family domaine, breaking with tradition by reducing grape yields in favour of quality, rather thatn quantity.
Chemical fertilizers and weedkillers were eliminated in favour of orfanic composts and compost teas. These benefit the life of the soil, preserving soil strucutre and minimising soil erosion which is important on what are often steeply sloping, sun-kissed vineyards.