The Antica Cascina dei Conti di Roero estate was established in the early 1950s, when the Olivero family, Daniela’s parents, bought the Valmenera farmhouse in Vezza d’Alba. They added the land and vineyards already owned in the Certuti region, better known as Sru, in the municipal districts of Canale and Monteu Roero, now a UNESCO World Heritage core zone. In the beginning, it was a typical farm, cultivating fruit, vines and cereal crops, as well as keeping livestock. The turnaround came in the early 70s, when the decision was made to focus exclusively on viticulture and winemaking.
The land is in our blood. Our idea of winegrowing can be explained in a single word: authenticity. This is a concept that we apply to the vineyard, to the cellar and to our life. Today we make about 100,000 bottles. This isn’t a job, its our way of life.