Milan, May 2001, Vittorio Emanuele Gallery, sunset. Gianni Martini, renowned second generation wine entrepreneur is enjoying a glass of good wine together with his foreign friends who love Italy and visit every year. Gianni loves this gallery,– elegant, refined while lively and never trivial with its unique style- the Italian style in its most pure expression.
A thought starts to take shape – one of those sudden enlightening yet natural moments -was it possible to harness that atmosphere anywhere else in the world, making it accessible to millions of people? Yes, it was. How? Through the wine! Not any wine though, a special brand of wine, able to turn into an ambassador of the style,values and attitude towards life so typical of Italians. At that particular moment of sunset in Milan, Canti had come to life.
A year of hard work followed. The Canti team, made of the wine makers of the Fratelli Martini Secondo Luigi spa – the family company of Gianni Martini operating on the market since 1947 – designers, marketers, importers and ordinary people, has since shaped the brand and its product lines.
Every single detail has been thoroughly studied, including the name: the brand name has to be simple, immediate and deeply Italian from any foreign cultural perspective, while also able to convey the lively mood and passion typical of Italy. The name 'Canti' that means 'songs or 'you sing', recalling the world of music, conviviality, merriness and Italian spirit. This naming excels in representing the symphony of flavours and emotions brought to life by each Canti bottle.
Canti entered the British market in 2002 and now has a stronghold in over 50 countries worldwide.
The wine range widens every day, bringing together the excellence of the Italian wine tradition and international demand, aiming to offer a perfect selection for every occasion: intriguing whites and rosè for freshness and lightness, full bodied reds and persuasive sparkling choices.
In 2011 Eleonora, Gianni’s young daughter joined the Company bringing her fresh and stylish touch to the leading CANTI brand.
Faithful to its originary vision, Canti, as well as being a wine brand is also the key to enter a multi-sensory world of fragrances, colors, sensations and especially emotions. In each bottle, embraced by the unmistakable design, the hallmarks of Italy tingle: passion, love, joy of being together, style, tradition and creative inspiration.