In 1989 Alexander Gabriel discovers Maison Ferrand, one of the oldest spirit brands in the Cognac region. The reputation of the House is indisputable but sales are lagging. An immediate crush grabs hold and Alexandre Gabriel dives in with exuberance to the details and craft of Cognac production.
Travel follows passion and soon Alexandre Gabriel is creating a dedicated distribution network of equally passionate partners. He builds on his values and vision for the House. Twenty years later, most of his founding team are still together.
The 1990s see Alexandre Gabriel combing the Caribbean in search of the best rums of the region. Plantation is born: an artisanal range of rums from the great terroirs of the tropics. Fifteen years of dedicated rum-making later, in 2012, Alexandre is awarded Master Blender in the “World’s Best” rum awards and wins the prestigious GOLDEN BARREL AWARD.