Vittorio Zoppi and Filippo Antonelli founded the Antica Torino company to produce and rediscover traditional Piedmontese aromatized wines, liqueurs and spirits, creating new recipes inspired by traditional ones. Their first product could only be a vermouth, the symbol of the city’s excellence and elegant lifestyle.
Vermouth Rosso derives from constant work at the distillery and from continual experimentation and tasting, with the aim of creating an organoleptic masterpiece. Research into the recipe took many months and many versions of the product to arrive at the definitive one inspired by the most ancient Savoy recipes.
The ingredients include home-grown herbs such as absinthe, rhubarb and gentian, grapefruit peel, vanilla pods, rosemary and red thyme, which country-dwellers have always used to aromatize their wines. Thirteen botanicals in all, entirely natural (with no ready-made dyes), processed individually and on a cottage-industry basis, whose complete list remains a secret according to the best Piedmontese tradition: each vermouth, in fact, has its own formula, jealously guarded within the family.